Marketers and graphic designers have long known that color plays a major role in the success of any marketing campaign. Specific colors t...
Marketers
and graphic designers have long known that color plays a major role in the
success of any marketing campaign. Specific colors tend to stir certain
emotions in customers, thus creating brand relevance and motivating purchases.
The following lists 10 colors that increase sales, along with the specific
emotions they evoke.
1. Red
Red is the color of power. It gets people’s
attention and it holds it, which is why it’s the most popular color for
marketing. Just don’t overdo it!
2. Blue
When you want to be viewed as trustworthy and
cool, blue is the color for you. Mix blue with complimentary colors for best
results.
3. Pink
Vying for the attention of a young female
demographic? You can’t go wrong with pink. It’s fun, frilly and totally female.
4. Yellow
Yellow is a powerful color, but it is also the
most dangerous hue. Use yellow to command your audience’s attention, and let
them know you’re confident in your abilities.
5. Green
Green is a versatile color. It is warm and
inviting, lending customers a pleasing feeling. Second, it denotes health,
environment and goodwill. Finally, green is the color of money, so it creates
thoughts of wealth.
6. Purple
Purple is the color of royalty, which makes it
perfect for lending a touch of elegance and prestige to your marketing
materials.
7. Gold
Gold is likewise elegant and prestigious, but
adds an element of power purple can’t match. In combination with purple or
green, gold is a powerful color that symbolizes wealth and pedigree.
8. Orange
Orange is energy. It has powerful
attention-getting properties, it’s fun and cool, and it makes customers feel as
though they’re dealing with a cutting-edge company.
9. Brown
Brown, an earthy tone, is known as a comfort
color, lending relaxation to customers.
10. Black
Black is another highly versatile color. It can
be modern or traditional, exciting or relaxing. Used as a contrasting color,
black most often adds drama to whatever mood you want to cast.
Source : http://www.business2community.com/
Không có nhận xét nào